Founded in May, 2003 by market strategy consultants each with over 15 years of experience, Wedgewise is a market research and strategy consulting company dedicated to helping its customers through fact-based, creative insight into the actual levers driving competitive advantage and cost.

Director Profile
Michael Sarnefors, Managing Director

Mr. Sarnefors first spent 5 years developing software, of which the latter three at the company he founded and managed, Beyond Software, in Paris, France, specialized in heuristics- and linear programming-based agricultural decision support systems.

Upon completing his MBA in 1986, Mr. Sarnefors worked as a management consultant at two ex-McKinsey & Company spin-offs in Paris, France, and in 1991 founded his own management consulting firm, Sarnefors & Associates, which eventually grew into Wedgewise.

Mr. Sarnefors received a BA in Comparative Literature from the University of California, Berkeley, California, USA (junior year at the University of Vienna, Vienna, Austria); an AA in Computer Science from De Anza College, Cupertino, California, USA; an MBA in Finance from INSEAD, Fontainebleau, France; and the equivalent of a JD in Law from the University of Paris II (Assas), Paris, France. Mr. Sarnefors also speaks English, Swedish, German, French and Spanish.

Mr. Sarnefors divides his time, with his wife, Ghizlane, and their four children, between Monte Carlo, Monaco, Marrakech, Morocco and Värmland, Sweden.