Press Release May 3, 2004
Wedgewise has just published The Wedgewise Viral Marketing Report.
The Wedgewise Viral Marketing Report will help you to understand and exploit the possibilities of viral marketing campaigns, the “new paradigm” marketing tool that is sweeping the world economy, but whose actual mechanisms are so little understood.
This report will help you gain the following insights into this astonishing tool
- High profitability of all viral marketing campaigns
- Huge variations in profitability between campaigns
- Wide array of combinations of campaign objectives and incentive types
- Unique structuring of each campaign investigated in detail
- No relationship between customer acquisition cost and take-up
- Wedgewise Viral Marketing Model™, the 4 essential success factors which determine the results of a viral marketing campaign, the levers that control spending levels on them, and their appropriate performance measurement
- This model demonstrates that viral marketing campaigns with a (correctly) focused target referrer population yield higher take-up and gross ROI, and the more focused the target, the lower the investment needed in the other 3 factors
- Best practices of actual campaigns, analyzed in detail, emphasizing the importance of a tailor-made approach
- The model also differentiates between 7 distinct types of campaigns, of which two consistently yield higher success rates at relatively lower costs
- Firms undertaking viral marketing campaigns of the most successful type have experienced take-up of 14-33% of potential referrers, with a single campaign
- The model then provides detailed orientation on how to correctly focus viral marketing campaigns
View samples
Segmentation criteria
Profitability of investigated campaigns
Customer acquisition cost and take-up
Read the executive summary
Purchase The Wedgewise Viral Marketing Report
