Minimizing Customer Acquisition Cost in Viral Marketing Campaigns

The Wedgewise Viral Marketing Report, MAY, 2004

The Wedgewise Viral Marketing eBrief, "The Irresistible Outbreak of Trust", May, 2004, freely downloadable - an analysis of the first 100 web search engine results for "viral marketing" (over 120 web articles), as observed in April, 2004

The Wedgewise Viral Marketing Report, "Leveraging Referrer Enthusiasm through Target Population Focus", May, 2004, Format .pdf, 26 pages, 16 exhibits, Euros 2,000 - explains how to minimize customer acquisition cost and maximize take-up, and hence ROI, in refer-a-friend marketing campaigns, based on detailed analysis of the results of actual campaigns

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